In December, 2014 we launched a campaign to reduce the consumption of plastic cups for all employees. The campaign was digitally sent (emails) since printing posters would also be a form of waste. It was originally in Portuguese (Brazil) but I translated for audience purposes.
Once it was intended to be digital, we decided to create an Infographic with all the (brazillian) facts about recycling, plastic usage and why use mugs and bottles. To boost involvement, it was offered a R$150 gift card prize draw to everyone who participated.
And here it is:
In the end it was a fun project. We got a lot of employees involved and all of them kept showing his cool mug and bottle in a informal most-cool-mug contest.
Thanks for viewing!
Credits
ECOnsciousness Consumer Awareness internal campaign
Art Direction, Graphic Design
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Published: Dec 27, 2016